A Jewish studies professor and her cheesesteak-loving husband are behind Rochester's new kosher 'butcher shop'
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July 30, 2021
Shira Hanau
Rob Nipe and Nora Rubel are ready for the Rosh Hashanah rush on brisket at their vegan butcher shop in Rochester, N.Y.
ROCHESTER, N.Y. (JTA) - Rob Nipe and Nora Rubel hadn't anticipated selling out of pastrami on their opening day. But when you have a vegan butcher shop certified kosher and open up just a few blocks from an Orthodox synagogue, perhaps selling out of pastrami is par for the course.
Butcher, of course, is a bit of a misnomer: Everything in Grass Fed - from the sliced "bacon" to the "butter chicken" to the "corned beef" - is made with plant-based ingredients and therefore fairly easy to certify as kosher.
"I did not anticipate the need for it or the desire for it," Nipe said.
"It's kind of a...
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