Heritage Florida Jewish News - Central Florida's Independent Jewish Voice

Manischewitz boxes feature well-known Jewish Americans


 NEWARK, N.J.—In honor of Jewish American Heritage Month (JAHM) and just in time for Passover, Manischewitz® is releasing limited run packaging on each of its five matzo boxes inside 5-lb packages. The matzo boxes feature fun and factual information about notable Jewish American inventors, comedians, historical figures, and more. These fun facts are sure to entertain and enlighten over breakfast or at the seder table. Some of the Jewish American figures featured include Ann Landers, Estee Lauder, Sandy Koufax, Irving Berlin, and the inventors of the Barbie doll, Superman and Reddi-wip. Each of the five boxes offers a different story to tell.

Matzo boxes also feature Passover in America: Historical perspectives, a full-color compilation of 18 documents, letters, recipes, newspaper articles, and photographs from the rich collections of the Jacob Rader Marcus Center of the American Jewish Archives. The booklet will be available for a contribution of $18 and is designed to enhance and augment Passover Seders. The booklet includes Manischewitz coupons as well. Proceeds benefit JAHM, a month-long celebration in May that strives to raise the national consciousness on contributions Jewish Americans have made to America’s heritage and history.

“We think people will find the facts and stories surprising and interesting. We are thrilled that our founding corporate sponsor, Manischewitz, has chosen to partner with us to enlighten and educate consumers about the contributions of Jewish Americans,” says Abby Schwartz, national coordinator of JAHM.

 To learn more about JAHM and this year’s theme, American Jews and “Tikkun Olam: Healing the World, log onto http://www.jahm.us, an interactive clearinghouse for programs and activities across the country. Visitors to the site have the opportunity to enter events in their own communities, learn about national programming, download educational materials, and garner ideas for local celebrations.

 Jewish American Heritage Month (JAHM) is a national month of recognition of the more than 350-year history of Jewish contributions to American culture, celebrated in May. JAHM acknowledges the achievements of American Jews in fields ranging from sports and arts and entertainment to medicine, business, science, government, and military service.


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