Heritage Florida Jewish News - Central Florida's Independent Jewish Voice

Aviv vodka from Israel introduced at Miami Beach fundraiser for Israeli soldiers


Leslie Parker

Marc Grossfield, founder and chief executive officer of Tzfat Spirits of Israel.

MIAMI-AVIV 613 Vodka, a new vodka from Israel, and the only certified kosher vodka in the luxury category, was a part of the celebration at the Friends of the Israeli Defense Force (FIDF) Annual White Party Fundraiser on April 5 in Miami.

"We are thrilled to be involved with the FIDF White Party and introduce South Florida to AVIV 613," said Marc Grossfield, founder and chief executive officer of Tzfat Spirits of Israel. "It's only appropriate to celebrate the defense forces who keep Israel safe with something that comes directly from the Holy Land."

The perfect combination of seven spiritual ingredients that make up AVIV 613's recipe is what gives it a totally unique flavor: wheat, barley, olives, figs, dates, grapes, and pomegranates. The water used to create AVIV is also special-it comes from the Sea of Galilee in Israel. "It's the lowest freshwater lake in the world and that contributes to AVIV's exceptional smoothness," added Grossfield.

AVIV's hidden spiritual attributes continue throughout the design of its bottle as the glass is made using sand from the Negev Desert in southern Israel. So in other words, each bottle is, literally, a piece of Israel. The words "celebrate life" are inscribed on the bottle's surface in all the major languages of the world along with more than 100 spiritually charged messages and symbols.

AVIV 613 Vodka improves the taste of every vodka drink and enhances drinks made with fruits and sweet mixes. "Vodka connoisseurs love it neat, straight up or on the rocks," said Grossfield. "It is a physical reminder that there is always someone or something in our lives to celebrate."

Ten percent of the profits are pledged to ethics programs at universities and other ethics programs around the world. AVIV is produced and bottled in Israel and imported by Tzfat Spirits of Israel, LLC, Minneapolis, MN. For more information, please visit: http://www.AvivVodka.com, and for the most up-to-date news and events, follow http://www.facebook.com/AvivVodka.

For more information, please visit Aviv 613's website http://www.avivvodka.com and go to http://www.avivvodka.com/where-to-buy/ for details on how to purchase.


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