Heritage Florida Jewish News - Central Florida's Independent Jewish Voice

Why the original Dodge logo was a Jewish star

 

Paul A. Eisenstein and TheDetroitBureau.com

The Dodge brothers took the logic behind the original logo with them to the grave.

(Jewniverse via JTA)-In 1900, Horace Elgin Dodge and John Francis Dodge founded the Dodge Brothers Company. The brothers were not Jewish, but their original logo looked a lot like the Star of David. It was a circle with two interlocking triangles forming a six-pointed star. An interlocked "DB" was at the center of the star, and the words "Dodge Brothers Motor Vehicles" encircled the outside edge.

One popular belief was that the symbol was chosen to anger their competitor Henry Ford, a notorious anti-Semite. (Not true, the Dodge Brothers Club insists: They were friends at the time.) Plus, the club points out, the Star of David was not universally linked to Judaism when the logo first appeared in 1914.

The brothers died in 1920 and never explained their decision. The DB star was discontinued for the 1939 models, perhaps because the company believed certain export markets would not buy a car with the link to the Jewish symbol. One newsletter editor suggested the "emblem is also a 'Solomon's Seal' sign of interconnected spirits, as the brothers were." Or the triangles could be the Greek letter Delta (for Dodge), or it was modeled after a law enforcement badge. Or maybe they just liked how it looked.

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