JFGO hires new marketing director
The Jewish Federation of Greater Orlando has welcomed Paul Lefton as the new director of marketing and communication.
Lefton brings more than 25 years of experience in journalism, marketing and communication to the Federation. He is a native of Indiana and a graduate of Purdue University in West Lafayette, Ind. Since moving to Florida in 1998, Lefton has worked as an editor and manager for publications such as The Miami Herald, Orlando Sentinel and The Tampa Tribune, in addition to serving in a communications role at Lockheed Martin Missiles & Fire Control. Most recently, he served as director of marketing & media relations for Barry University School of Law in Orlando, where he was heavily involved in rebranding initiatives, social media outreach, advertising and admissions recruiting.
Olga Yorish, executive director of the Federation, said Lefton's experience on multiple levels in both media and marketing will add a fresh, multifaceted perspective to the Federation's messaging and branding strategy.
"We have gone through tremendous change over the past few years at JFGO," Yorish said. "We are more focused than ever on nurturing a cohesive Jewish community in Central Florida. But to accomplish that goal we must make sure that JFGO is at the forefront of the issues and challenges facing Jews in Central Florida and beyond. We believe Paul is uniquely qualified to help us raise our stature in the community, and we all look forward to working with him as we build important new relationships and partnerships that will make a lasting impact on the people we serve."
Lefton said that one of his first goals is to highlight the work of the Federation through the people who have benefited from JFGO's wide-ranging initiatives.
"From my first day on the job, I have been inspired by the stories and experiences of the people whose lives the Federation has touched," Lefton said. "Every story is moving and unique, and every individual's experience reminds us that the Federation's mission is about so much more than simply raising money or putting on events. It's about changing lives, one at a time. I'm genuinely honored to work alongside some very special, very dedicated professionals and volunteers who understand and embrace that mission."