Heritage Florida Jewish News - Central Florida's Independent Jewish Voice

Do you believe in magic?


October 20, 2017

Amy Schwartz Kimlat

Amy Schwartz Kimlat certainly does and it helped her to make a tough decision-to resign as marketing director of The Roth Family JCC. Her final day will be Nov. 10.

There is no doubt about it that on May 15, 2006, Kimlat brought a "magic" to the Maitland JCC and injected tons of motivation and inspiration into this community center.

"Marvin Friedman was the executive director who hired me," Kimlat recalled. "He joked with me at the time that he'd meet my request for a Mac computer to do my job if I agreed to stay for at least a decade. You can't say 'no' to Marvin!"

This was her first job after she graduated from the University of Central Florida. It was her dream job. She had prepared: Memorizing what it took to be qualified for a marketing director at a Jewish organization while she was working in the marketing office at UCF.

In her post to all her Facebook friends (which has garnered 500 likes and counting) she put it this way: "The JCC was my personal canvas. ...I feel so lucky to have had this canvas on which to paint for so long, as new brushes and colors became available to me and the rest of the world."

"During Amy's 11+ years at The Roth Family JCC, she has had a lifetime of impact. Her talent has enabled us to grow and develop in new and exciting ways," said Keith Dvorchik, CEO of The Roth Family JCC.

During her tenure at the JCC, she not only developed online marketing strategies for the JCC and the Richard S. Adler Early Childhood Learning Center, she also helped open and market the Southwest Orlando JCC. After the stress of three bomb threats to our JCC, she was instrumental in helping to raise more than $400,000 during a 24-hour fundraiser-double the anticipated amount-and tripling the number of inquiries for preschool enrollment.

"Amy's legacy is not just her marketing impact. It's the thousands of children who have experienced the JCC's Richard S. Adler Early Childhood Learning Center and experienced Camp J," added Dvorchik.

Also during this time, she married her soul mate, Kostya Kimlat, and he is the reason she is leaving.

"My husband, Kostya Kimlat, is a professional magician and business speaker. He is invited to corporate and association conferences around the world to reveal the secrets that make magicians the ultimate masters of perception-so they can step into their customers' and clients' minds. I've been assisting him more and more with his marketing and overall strategic thinking since we began dating in 2014," she told the Heritage.

With her talent in marketing, Amy Kimlat is a tremendous help to him. What comes to mind are the words of the band Counting Crows, "Amy hit the atmosphere, Caught herself a rockin' ride out of here."

"Leaving the JCC will allow me to focus my mental energies on bringing his message to more people. I'll be focused on social media, client relations, and new business development," she said.

Amy Kimlat shared that she will still be here in the community. Working with so many volunteers, she realized that "you don't have to be an employee to make an impact."

"We will still be living in Orlando-this is our community, where our networks, friends and immediate family all live," she reassured. "I'm leaving the JCC professionally, but I know we will remain connected."

"While I'm sad to lose Amy as a staff member, I'm thrilled that she wants to remain an active part of The Roth Family JCC. Her DNA is a part of the JCC and now she'll have a chance to have a different impact," Dvorchik stated.

But for now, she will be-to put it in her words-"taking this magic-carpet ride into a whole new world."


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