John Oliver just celebrated 'Look for the Union Label,' a '70s labor jingle with deep Jewish roots


November 26, 2021

Four versions of the International Ladies' Garment Workers ad ran on television in the 1970s and '80s.

(New York Jewish Week via JTA) - If you watched television in the 1970s and early 1980s, chances are you can sing a few bars of "Look for the Union Label," a jingle sung on commercials for the International Ladies' Garment Workers Union. The infectious song was meant to prop up what was then the sagging American-made clothing industry, and the ads featured actual union members singing the praises of union-made garments.

The song was more memorable than effective: Labor unions never recovered from a host of trends that shifted power from organized labor to management, as John Oliver explaine...

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