John Oliver just celebrated 'Look for the Union Label,' a '70s labor jingle with deep Jewish roots
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November 26, 2021
Four versions of the International Ladies' Garment Workers ad ran on television in the 1970s and '80s.
(New York Jewish Week via JTA) - If you watched television in the 1970s and early 1980s, chances are you can sing a few bars of "Look for the Union Label," a jingle sung on commercials for the International Ladies' Garment Workers Union. The infectious song was meant to prop up what was then the sagging American-made clothing industry, and the ads featured actual union members singing the praises of union-made garments.
The song was more memorable than effective: Labor unions never recovered from a host of trends that shifted power from organized labor to management, as John Oliver explaine...
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