A new record label from this 27-year-old Brooklynite celebrates Jewish music


February 25, 2022

Art by Avia Moore. Photo courtesy of Bendich

Aaron Bendich (r) and the album cover for forsphil:tsvey, an album released by Bendich's new record label, Borscht Beat.

(New York Jewish Week via JTA) – Steadfast listeners of "Borscht Beat" - a weekly FM radio show featuring Jewish music, old and new - will be thrilled to hear of host Aaron Bendich's latest project: a new Jewish record label of the same name. 

On his hour-long radio program, the 27-year-old plays a wide variety of Jewish recordings - songs from the heyday of Yiddish theater, as well as a mix of contemporary klezmer, Yiddish and Jewish music from around the world. 

On Friday, Bendich's label announced their first release: The second album from the band Forshpil, which Bendich describes...

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