Heritage Florida Jewish News - Central Florida's Independent Jewish Voice

General Mills divests its Israeli dough operation

 


(JTA) – General Mills announced Tuesday it would be fully divesting from a business venture in Israel that had operated in an East Jerusalem settlement, in a move pro-Palestinian activists celebrated as the result of their campaign against the food conglomerate.

The Minnesota-based company has operated a Pillsbury frozen-food factory in the Atarot Industrial Zone since 2002, in a joint venture with Israeli investment group Bodan Holdings. In a statement, the company said it would sell its majority stake in the venture back to Bodan as part of a larger international investment strategy.

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