Ben & Jerry's says it opposes parent company's plan to sell the brand's Israel rights

 


(JTA) — Ben & Jerry’s has come out against its own parent company’s decision to sell the ice cream maker’s brand in Israel to an Israeli company that pledges to continue selling the products in both Israel and the West Bank.

“While our parent company has taken this decision, we do not agree with it,” the Vermont-based frozen treat makers said on social media, hours after Unilever announced it would sell its Israel business interests in Ben & Jerry’s to the Israeli company American Quality Products Ltd.

The Ben & Jerry’s statement also provided some additional insight into th...



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