Trader Joe's drops the 'Israeli' for its pearl couscous
October 14, 2022
(JTA) — Couscous lovers who frequent the grocery store Trader Joe’s may have noticed a change in the grain aisle: The chain’s brightly colored purple boxes of “Israeli Couscous” are now simply known as “Pearl Couscous.”
The Nosher, a sister website to the Jewish Telegraphic Agency, first reported the label change after word of it spread on the popular Facebook group Kosher Trader Joe’s.
The move raised questions in the group about whether Trader Joe’s was trying to distance itself from Israel, a move that some companies have made for political reasons. But a spokesperson f...