Heritage Florida Jewish News - Central Florida's Independent Jewish Voice

The Nazi history of Adidas

 

November 4, 2022

Brauner/ullstein bild via Getty Images

Adolf Dassler holding Adidas sports shoes in 1973.

(JTA) - As rap star Kanye West continually refuses to back down from his antisemitic rants, some of the many institutions he has ties with have begun to jump ship. The fashion tastemakers Balenciaga and Vogue have announced they will no longer be working with him. Hollywood talent giant CAA has dropped him, and a planned documentary about him has been scrapped.

But one formidable company remained, until recently, in West's corner: Adidas.

Despite the German sportswear conglomerate's announcement earlier this month that it would be placing its partnership with West "under review," it took si...



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