Adidas breaks ties with Kanye West
November 4, 2022
(JTA) — The athletic wear company Adidas is ending its relationship with Kanye West, days after the rapper boasted that he could “literally say antisemitics — and they cannot drop me.”
The brand had faced growing criticism of its continued relationship with West, who is known as Ye, as other brands affiliated with West broke ties with him. Adidas reportedly brings in $2 billion a year through its Yeezy brand, accounting for about 10 percent of the company’s revenue.
Now, the brand will stop making Yeezy products and stop all payments to West and his companies, Adidas announced in...