Central Florida's Independent Jewish Voice

Adidas to partner with ADL on fighting antisemitism in sports

(JTA) — Three weeks after saying he was “alarmed” by Adidas’ ties to Kanye West, Jonathan Greenblatt, the CEO of the Anti-Defamation League, donned the company’s sneakers for his group’s “Never is Now” conference in New York City.

The about-face happened after Adidas ended its relationship with West weeks after the rapper began making antisemitic comments, satisfying the ADL’s demands. Now, Adidas is making a major donation to the anti-hate group and working with it to fight antisemitism among student and professional athletes.

The news was first reported by eJewishPhilanthropy on Thursday, du...


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