He'Brew maker Shmaltz Brewing relaunches with new owner: a rabbinical student


December 23, 2022

Sven Hoppe/picture alliance via Getty Images

Various beer bottles by Shmaltz Brewery on display in an exhibition on "Jewish brewing stories" at the Jewish Museum in Munich, Germany, April 11, 2016.

(JTA) - It seemed like the last keg had been tapped for Shmaltz Brewing Company, until a rabbi-in-training stepped in for a Jewish renewal project.

The Jewish craft beer label, best known for its He'Brew: The Chosen Beer line of drinks, shut down last year after 25 years when its founder, Jeremy Cowan, said he wanted to focus on his other businesses. But now it's been sold to a new owner: Jesse Epstein, a 26-year-old Reform rabbinical student at Hebrew Union College who first got into home brewing during the COVID-19 pandemic and began looking for ways to work his love for beer into his rab...

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