Staying active and creative keeps retired ad man young

Herb Maneloveg, who recently turned 98, is a regular attendee of the Jewish Pavilion's Shabbat services at Oakmonte Village. He has always been connected to his Jewish roots, even though he was born and raised in a small Western Pennsylvania town called Aliquippa, a town of 25,000 with 15 Jewish families. Plans to attend Penn State after graduation were curtailed because he was drafted into the Army and serving two and a half years abroad. Maneloveg was injured in the Battle of the Bulge and after a week in a field hospital, was transferred to Greenbrier, West Virginia where he recuperated. Maneloveg returned to Penn State and graduated with a degree in English and History. Graduate school brought Maneloveg to Columbia University in New York, which eventually led to a career in advertising, beginning with research work for radio station WOR and finally to the Ad Agency BBD&O where he was in charge of media and consumer research. After retiring, Maneloveg continued to offer his expertise to a Japanese firm, Dentsu, as a consultant.P

Maneloveg keeps active these days by playing Bridge three times a week, as well as a Week & Review class that he moderates, discussing current events and news items. A 3D art class rounds out Maneloveg's busy schedule. Of special note is the group that Maneloveg organized along with his friend, Carole Heller, called The Oakmonte Premier Players. A recent production was presented on March 21 called "Springtime at Oakmonte" with performers from the facility. It was a variety show that included songs, skits, poems and readings with a standing room only capacity.

Knowing residents like Herb Maneloveg makes my job as senior program director rewarding, inspiring and fun.

- Susan Bernstein