American couples caught at Tel Aviv airport trying to smuggle hundreds of pounds of Fruit Roll-Ups into Israel

(JTA) — At least two American couples have been caught by Israeli customs for attempting to smuggle a total of more than 650 pounds of Fruit Roll-Ups into Israel, as the country experiences a dire shortage of the snack due to a TikTok craze.

A video posted on Tuesday by Mako, an Israeli news website, appears to show a customs official at Ben Gurion International Airport sifting through at least three open suitcases each filled with hundreds of the colorful, sugary treats. An American-accented voice off screen, in a mix of Hebrew and English, explains that he brought the snacks across the ocean...