The song in an ad for an Israeli sandwich shop has become a nationwide party anthem


August 11, 2023

Performers dance in the video for the song "Omelette Bread in Netanya."

JAFFA, Israel (JTA) - The Hebrew lyrics for an Israeli sandwich shop ad don't sound quite like a typical Israeli night club anthem.

"Kebab, merguez sausage, shakshuka/Vegetables and onion are always interesting...Now that you've eaten a baguette with soul/you will definitely be back," the song goes.

But "Omelette Bread in Netanya," the song in an ad for a shop of the same name in the coastal city, has gone viral in Israel, racking up millions of views on TikTok and spawning hundreds of spin-offs, parodies, and restaurant review videos. It is being played at trance parties, weddings and in the...

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