TikTok endorsement of Iowa's sole kosher deli

(JNS) - Sarah Booz, a recent transplant to the Midwest from New York, found a familiar taste of home more than 1,100 miles away.

In a video that has now received more than 275,000 views (and counting), the TikTok creator praises the food and overall experience at Maccabee's Kosher Deli in the capital city of Iowa. Wearing brightly colored glasses, Booz starts the video by saying: "I found a New Yorker-owned Jewish deli in Des Moines, and I am so happy."

She describes how the deli's owner, Rabbi Yossi Jacobson, "immediately clocked me as both not from Iowa and vaguely Jewish, like as soon as I...