Influencer Montana Tucker featured a freed Israeli hostage in a skincare promo

(JTA) — Since Oct. 7, Montana Tucker has encapsulated the growing role of social media influencers in the sprawling effort to advocate for Israel.

Tucker, who has more than 3 million followers on Instagram (in addition to 9 million on TikTok), has uploaded videos and photos from the communities devastated by Hamas’ attack and from Auschwitz. She’s posted speeches at rallies and tried to interview people at campus protests. At the Grammys in February, she wore a large yellow ribbon over her dress displaying the words “Bring them home.”

But her latest advocacy effort for Israeli hostages is divi...