With new frozen latkes, Manischewitz 'continuing a tradition' dating back to its founding

(JNS)- For years, Manischewitz has sold potato latke mixes, whether vegetable, low-salt or gluten-free. This year, the 136-year-old company joins other kosher purveyors, like Golden, in offering the product.

The company's new frozen latkes will make Jewish cuisine more accessible to everyday consumers, Shani Seidman, chief marketing officer of Kayco, Manischewitz's parent company, told JNS.

"When you think about Manischewitz over the past 130 years, it has always been associated with the shelf-stable kosher aisle," Seidman said. "One of the strategies behind our rebrand was to become part of t...