The strategic and moral failure of the 'Bring Them Home' campaign

(JNS) — As reports grow more harrowing of Israeli hostages starved, emaciated and forced to dig their own graves, the painful truth must be confronted: The “Bring Them Home Now” campaign has not only failed to free our people; it has served to entrench their suffering.

What began as a unifying cry of anguish transformed into a moral and strategic disaster. The campaign’s well-intentioned, emotionally driven message quickly lost sight of the enemy — Hamas — and turned its fury inward, at the Israeli government. By doing so, it handed Hamas exactly what it wanted: leverage. Worse, it fractured o...