Robert Kraft's $15 million turn-the-other-cheek response to antisemitism

Robert Kraft deserves credit for something I have long urged: that wealthy Jews devote their philanthropy to Jewish causes and Israel. While his choice to spend millions—reportedly $15 million this year—on Super Bowl ads combating antisemitism is well-intentioned, it raises questions about the most effective use of limited Jewish resources.

Kraft can spend his money as he wishes. But Jewish philanthropy is not unlimited. $15 million is more than spare change; it can endow an institution for decades or determine whether an organization survives or collapses.

That sum could fund dozens of groups...