Heritage Florida Jewish News - Central Florida's Independent Jewish Voice

The Roth Family JCC to receive JCC Excellence Awards for Marketing


Preschoolers from the iKid Productions video class in The Roth Family JCC's Shayna's Village shot a video in 2015 called "SuperKids and the Missing Challah," (shown here as a still frame) which can be found online at http://bit.ly/superchallah. This video is just one of the many original films featured on the award-winning J-TV, found in the JCC's lobby. The JCC will accept two additional marketing awards this spring from the JCCs of North America.

The Roth Family JCC of Greater Orlando will receive three awards in the marketing category at the JCCs of North America Biennial to be held May 15-18 in Baltimore, Maryland. More than 700 people from the U.S., Canada, Israel, and countries in Latin America and Europe and the former Soviet Union are expected to attend this showcase event of the JCC Movement.

The awards are for three different marketing projects-J-TV, a TV station in the JCC's lobby featuring JCC-created video content; the data-driven redevelopment of the JCC's website at orlandojcc.org; and the technology-driven CRM process by which the JCC introduces new families to its Richard S. Adler Early Childhood Learning Center.

All three awards were given for initiatives spearheaded by Amy Schwartz Kimlat, who has served as the JCC's marketing director since 2006. However, collaboration was key for each initiative. J-TV also features video content developed by Karen Duncan and Matt Duncan through the preschoolers' iKid Productions class in the JCC's creative center for young children, Shayna's Village. Additionally, J-TV features content developed by Camp J's video specialists, Zach Wieselthier (2015) and PJ Metz (2013 & 2014).

The technology-driven CRM process is expertly implemented on a daily basis by the JCC's early childhood management team-Carol McNally, Jodi Alter, Laura Maitland and Anne Krudo.

Lastly, the website was also a collaboration, built by Cliff Manspeaker of Drive New Media and designed by Sarah Blacksher and Jeff Matz at Lure Design. The initiative was co-spearheaded by Todd Haber, the JCC's board vice president for marketing.

"Our JCC has a long history of setting the 'marketing bar' for other JCCs in the country," said Todd Haber, The Roth Family JCC's vice president of marketing on their Board of Directors. "Our community should be proud of the JCC staff team's efforts."

The full list of JCCA Biennial Awards can be found at http://biennial.jcca.org/awards/jcc-excellence-awards.

Those who choose to work in non-profits and dedicate their careers to building community aren't always recognized when their work succeeds or goes beyond expectations, said Robin Ballin, JCC Association senior vice president, directors JCCs of North America Biennial.

Amy Schwartz Kimlat

"This is a chance for them to shine, for their peers to see what excellence looks like and for others to get ideas, and run with them," she said. "We have so many talented people in the field, doing exceptional work every day. It was difficult choosing which initiatives were deserving of awards."

This year there were 213 submissions for the competition. Awards recognized excellence in lay leadership, program and operations, and marketing and communications.

Every two years, the JCCs of North America Biennial Convention brings together JCC lay leaders  to learn, share, and network with their peers. JCC Association offers leadership and vision and invites top speakers to lead seminars and workshops on a variety of topics relevant to JCCs-their operation and mission.


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