Heritage Florida Jewish News - Central Florida's Independent Jewish Voice

Update: There is more to the Trader Joe's incident


Federation CEO and Executive Director Keith Dvorchik reached out to the Heritage about the Trader Joe’s incident saying that “a lot more happened that wasn’t included [in the article Heritage ran].”

After learning of the anti-Israel discourtesy paid the shopper, Dvorchik reached out to Trader Joe’s CEO Dan Bane. Bane assigned the grievance to the regional manager, who failed to address the problem properly. It was then reassigned to their in-house council, who is the head of all Trader Joe’s legal issues and a top executive.

Dvorchik contacted Florida Representatives Randy Fine...

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