A Jewish studies professor and her cheesesteak-loving husband are behind Rochester's new kosher 'butcher shop'

ROCHESTER, N.Y. (JTA) - Rob Nipe and Nora Rubel hadn't anticipated selling out of pastrami on their opening day. But when you have a vegan butcher shop certified kosher and open up just a few blocks from an Orthodox synagogue, perhaps selling out of pastrami is par for the course.

Butcher, of course, is a bit of a misnomer: Everything in Grass Fed - from the sliced "bacon" to the "butter chicken" to the "corned beef" - is made with plant-based ingredients and therefore fairly easy to certify as kosher.

"I did not anticipate the need for it or the desire for it," Nipe said.

"It's kind of a cult...