Heritage Florida Jewish News - Central Florida's Independent Jewish Voice

A Jewish studies professor and her cheesesteak-loving husband are behind Rochester's new kosher 'butcher shop'


Shira Hanau

Rob Nipe and Nora Rubel are ready for the Rosh Hashanah rush on brisket at their vegan butcher shop in Rochester, N.Y.

ROCHESTER, N.Y. (JTA) - Rob Nipe and Nora Rubel hadn't anticipated selling out of pastrami on their opening day. But when you have a  vegan butcher shop certified kosher and open up just a few blocks from an Orthodox synagogue, perhaps selling out of pastrami is par for the course.

Butcher, of course, is a bit of a misnomer: Everything in Grass Fed - from the sliced "bacon" to the "butter chicken" to the "corned beef" - is made with plant-based ingredients and therefore fairly easy to certify as kosher.

"I did not anticipate the need for it or the desire for it," Nipe said.

"It's kind of a...

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