Ben & Jerry's sues Unilever
July 15, 2022
(JTA) — Ben & Jerry’s is not letting go of its West Bank pullout goal without a fight — with its parent company.
The iconic ice cream brand has filed a lawsuit against Unilever over its decision last week to sell the Israeli arm of the business to Israel-based franchise, American Quality Products, Ltd., which will continue to sell Ben & Jerry’s in the West Bank.
Ben & Jerry’s says that Unilever’s decision was made without the brand’s board’s consent, and wrote in a statement on Tuesday that stopping the sale is necessary to protect “the social integrity that the ice cream...