Heritage Florida Jewish News - Central Florida's Independent Jewish Voice

By Abigail Klein Leichman
ISRAEL21c.org 

Jazz up your shoes with FunkKit

 

‘It’s always trendy and always changing,’ says Moran Nir of her sneaker sticker product.

FunkKit, an Israeli product for adding temporary customized artwork to footwear, was conceived on a shopping trip.

It was 2006, and Israeli college student Moran Nir was in England on a Jewish Agency summer program.

“I went shopping with a friend who loves hats—he has one for each outfit,” Nir tells ISRAEL21c. “We went to a shoe store and he bought six pairs of the same shoes in different colors, in order to match his hats. That was my eureka moment.”

Nir got on the phone to classmates at IDC-Herzliya, an Israeli university where she was studying computer science and entrepreneurship, and proposed the idea of creating art stickers for sneakers.

For full story go to Israel21c.org

 

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